![]() ![]() I think specifically with some of the most recent TikTok videos we’ve done, it would probably be surprising to people who wouldn’t have seen Alexander Wang make those choices. “When we go into our content creations, for me, it’s always about a culture clash. I love seeing how different cultures have their unique elements and then also the parts that we do share in common. I’ve traveled back and forth all over, that was my entire childhood. “I always love bridging cultures as a Chinese American growing up in California. The move was seen as a genuine attempt to pay tribute to China’s unique internet culture. Dubbed the “queen of Taobao modeling” for her ability to change between different poses in split seconds, Liang helped the brand make headlines across Chinese local press. He also clarified that all the new store openings worldwide, such as the pop-up opened last week in the Miami Design District, are funded by the brand’s own profits, not by investor money.Ī post shared by alexanderwang brand’s experiments with more diverse storytelling also paid off, especially when it comes to courting the young and affluent, Xiaohongshu-obsessed Chinese shopper.Įarlier this year, it hired Chinese model Liang Xiaoqing to promote the brand’s hobo bag in a series of videos. But in terms of investors, we’re very happy with where we currently are.” When asked if the brand is open to additional investment, Wang said he loves “always meeting new people and having conversations. “They’re really on call for whatever we need in terms of introduction and things like that, but there’s no licensing or any kind of manufacturing deals that came with the investment itself,” he said. It’s the partner of the Norwegian performancewear label Helly Hansen in China, and it has invested in the high-end golf lifestyle store S+G, and the American streetwear brand Undefeated.Īfter a few delays due to the pandemic, Wang closed a deal that, according to him, made sense for both sides. He was later introduced to Youngor, a multifaceted conglomerate with businesses in apparel, property development, investment, textile manufacturing and global trade. And given their gaming background, it also just seemed very intriguing in terms of how they saw our business through a different kind of lens in terms of how we could look into the future,” Wang said. “The fact that they created this beverage brand and has become one of the largest beverage brands in all of Asia is just something that was really fascinating to me. Challenjers has invested in many well-known consumer brands, including Genki Forest, one of China’s most popular soda drink brands, as well as more than 200 start-ups so far. dollars with a cumulative asset management scale of more than 10 billion renminbi, or $1.26 billion. ![]() Wang said he was first impressed with Challenjers’ entrepreneurial spirit.įounded in 2014 with dual currency funds in Chinese renminbi and U.S. China's Retail Sales Growth Slows in July, Missing Expectations ![]()
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